Brand Guidelines and Asset Library

Introduction

All the design elements you need. Here, in one place. And how to use them. From the smallest digital icon to the largest printable billboard.

Our brand’s DNA visually represented by a unique combination of logo, colour and fonts.

Read on to discover how we apply this unique combination in order to maintain total branding consistency throughout.

Whatever the media.

The outcome of these guidelines is to ensure brand continuity.

Brand Identity

The purpose of this section is to connect our audience with the vision of what we do and why we do it.

Using simple words to articulate the heart and soul of our brand.

These core principles and standards define our brands DNA.

It is what we stand for and what makes it special.

Mission Statement

Supporting women’s professional and personal development through education and training

 

We aim to unite professional women around the world, regardless of their age, culture or race.

 

To encourage them to stand in their power, invest in themselves and grow their skills and abilities by learning, and leadership development.

 

We do this by providing a safe, caring and supportive environment in which women can get support and services; take part in events, training and activities and become active in bringing about change for themselves and the society.

 

Education leads to empowerment. We provide women with access to a wide variety of information, knowledge and opportunities to implement them so they can make the right decisions.

Values

  • We value diversity, ethics, integrity, honesty and recognise our unique contribution
  • We encourage women to have a voice, speak and share their message.
  • We believe women need more visibility in the world and we support them in this journey
  • We welcome all equally and we encourage equality between women and men
  • We promote the importance of being in a high level of consciousness and invest in self development
  • We value the gifts that each woman has and the opportunities that we have to collaborate.
  • We believe in women supporting other women and respecting each other
  • We value collaboration Vs Competition.
  • We value the evolution as a dynamic factor for positive change in our community.
  • We are open to positive change and growth respecting the voice of women.
  • We welcome ideas and feedback from everyone and we are open minded
  • We encourage women to recognise their power and use it for good.
  • We motivate women to acknowledge their knowledge and empower themselves by the celebration of their gifts, talents and skills that they have.
  • We strive to increase the sense of self-worth and self-confidence of every woman

Brand Vision

Connecting women locally, empowering them globally

Brand Aims

Our aim is to connect professional and business women around the world, and we are celebrating together, knowing that many of us may have come from different countries, different backgrounds and even being at different stages of life and our profession or business but we all have something in common: the drive and the passion to succeed in business or our chosen vocation.

 

Global Woman Club is a place for businesswomen, that helps them to build their confidence and belief that they can be successful in whatever they do. We help them build their brand and create awareness about their projects through our media platform.
Non-members can attend only once to see and feel the unique experience and then decide if wanting to join as a member.

 

We have created local communities by travelling and meeting women around the world, starting from London and then Paris, Amsterdam, Stockholm, Oslo, Vienna, Frankfurt, Brussels, Bucharest, Johannesburg South Africa, Los Angeles, Chicago, Dallas, New York, Nottingham and Birmingham UK, Dubai, Singapore, Manila, Albania, Kosovo, San Francisco, Cyprus, and Alicante.

 

We are now aiming to be everywhere with the Lobby app.

Brand Objectives

We do this by providing a safe, caring and supportive environment in which women can get support and services; take part in events, training and activities and become active in bringing about change for themselves and the society.

 

Education leads to empowerment. We provide women with access to a wide variety of information, knowledge and opportunities to implement them so they can make the right decisions.

Brand Logo

When our brand logo is seen by someone for the first time it will tell our story. Designed to evoke a positive emotion. The next time, and every time after, it will trigger that same response. It will tell and keep re-telling our story. It’s the visual bedrock of our brand.

There are simply millions of brand logos worldwide. Even so, ours is unique. To be positioned and placed whenever and wherever we want our brand to be.

Brandmark and Icon

Our brand’s identity is expressed typographically in the form of a word, styled into an icon.

Combination Mark.

Our full logo combines the icon and a wordmark.

Do

Whatever the medium, when applying the logo to our design, only the associated DOWNLOAD should be used. This ensures that brand consistency is maintained across all our branding materials – landing pages, social media, stationery, print advertising – and anything else you can think of.

Ensure that the wordmark has an exclusion zone – on all sides – equivalent to the width of the uppercase letter G from the logo. If you are creating a bounding box, set a transparent margin (or padding) on all sides.

Don’t

Don’t distort the logo’s proportions. It can scale to any size, but both axes should manintain their dimensions relative to each other and to the orignal design.

Brand Colours

Primary Brand Colours.

Consistent use of specified colours will encourage and reinforce audience association with our brand.

 

 

CMYK

#

HEX

#CE1519

RGB

#

Primary

Primary 1

CMYK

#

HEX

#950000

RGB

#

Secondary

Primary 2

CMYK

#

HEX

#FF5643

RGB

#

Call to Action

Primary 3

CMYK

#

HEX

#009326

RGB

#

Call to Action Hover

Primary 4

Font Colours

In general, we use greyscale on a light background, especially when text is to be read within paragraphs.

CMYK

#

HEX

#121212

RGB

#

Heading

Font

CMYK

#

HEX

#383838

RGB

#

Body Copy

Font

CMYK

#

HEX

#626262

RGB

#

Background Dark

Text

CMYK

#

HEX

#F5F5F5

RGB

#

Background Light

Text

Brand Buttons

Our brand buttons align with the three primary brand colours, along with the bonus colour for any key call to action.

Brand Fonts

Headings should be simple, in sentence case, and finish with a full-stop.

The body copy font is proportional (variable-width), intended for long-form copy that could potentially include multiple paragraphs.

Here you can see the relationship between the heading font at 1.8 EM and the body copy font at 1 EM.

  • 1 EM = 18 px
  • 1.8 EM = 32 px

The letter spacing, line height, and paragraph spacing allow both typefaces to breathe. Adhere to Google’s Material Design writing principles when crafting copy.

Headings

Font Family

Apex

Weight

400 Regular

Size

1.8 EM (32px)

Letter Spacing

Default

Line Height

1.3

Styles

Light 300

Regular 400

Medium 500

Semi-Bold 600

Characters

a b c d e f g h i j k l m n o p q r s t u v w x y z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

‘ ? ’ “ ! ” ( % ) [ # ] { @ } / & \ < – + ÷ × = > ® © $ € £ ¥ ¢ : ; , . *

Primary Fonts

Our primary fonts are intended for body copy and headings.

The body copy font is used for hyperlinks (within body text) in standard sentence case. All instances should be in conjunction with our primary or secondary brand colours to catch the attention of our audience.

The headings font is also used on calls to action (CTA’s) and buttons, but always in UPPERCASE.

Body Copy

Font Family

Futura

Weight

400 Regular

Size

1 EM (18px)

Base font Size

18px

Letter Spacing

Default

Line Height

1.85

Styles

Light

Regular

Medium

Bold

Characters

a b c d e f g h i j k l m n o p q r s t u v w x y z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

‘ ? ’ “ ! ” ( % ) [ # ] { @ } / & \ < – + ÷ × = > ® © $ € £ ¥ ¢ : ; , . *

Secondary Fonts

Mono

Font Family

Roboto Mono

Weight

400 Regular

Size

1 EM

Letter Spacing

Default

Line Height

1

Styles

Light

Regular

Medium

Bold

Characters

a b c d e f g h i j k l m n o p q r s t u v w x y z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

‘ ? ’ “ ! ” ( % ) [ # ] { @ } / & \ < – + ÷ × = > ® © $ € £ ¥ ¢ : ; , . *

Quotes should be simple, in sentence case, and finish with a full-stop.

This is an example of how an article would read. An italicised serif font like this is still comfortable for the reader to follow in larger bodies of text.

The line and paragraph spacing helps the story to breathe and flow.

” We have thousands of happy clients across countless industries.”

  • Check List Item #1
  • Check List Item #2
  • Cross List Item #1
  • Cross List Item #2

Quotes

Font Family

Georgia

Weight

400 Regular Italic

Size

0.9 EM

Letter Spacing

0.2

Line Height

1.3

Styles

Regular Italic 400

Bold Italic 600

Characters

a b c d e f g h i j k l m n o p q r s t u v w x y z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

‘ ? ’ “ ! ” ( % ) [ # ] { @ } / & \ < – + ÷ × = > ® © $ € £ ¥ ¢ : ; , . *

Brand Social

Facebook

Profile Photo

For use on white or light background.

File contains .JPG format.

Cover Photo

2020 VERSION 1.1

Twitter

Profile Photo

For use on white or light background.

File contains .JPG format.

Header Photo

2019 VERSION 1.1

LinkedIn

Company Logo Image

For use on white or light background.

File contains .JPG format.

Company Cover Image

2019 VERSION 1.1

Brand Stationery

Stationery

Email signature

Disclaimer text optional.

NAME

Position

Call +123456789

Global Woman Logo

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Brand Images/Assets

Brand Guidelines and Asset Library